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Real Estate
Running Virtual Home Tours Effectively During the COVID-19 Pandemic
May 10, 2020
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Given the COVID-19 pandemic, a lot of realtors have taken to online media to give virtual tours of their homes while homebuyers maintain social distancing. Here are a couple of tips to help you run your virtual home tour effectively.

Promoting Ahead of Time

Promoting ahead of time will help you reach your intended audience and leave you with a more productive and engaging virtual home tour. Without prior announcements, simply going live on Facebook or otherwise, and hoping for the best is not the way to handle a virtual home tour to reach potential homebuyers. Therefore, follow in the steps of what you would do out in the real world. Get the word out there, shoot some emails and post on social media to start generating some traction. From there, make the timeframe of your virtual tour explicitly clear and throw in some details about the property as well. Together, these small steps will allow you to reach the right people and potentially end with a happy customer.

Spend Ample Time for The Virtual Tour to Make It Effective

Once again, reenacting what you would do in a live tour, is bound to bring in good results in a virtual tour as well. Take your time as you show off the place and be sure to speak clearly and loudly so that your viewers can understand you clearly during the livestream. Paint a story as you would in a live tour to engage with the audience and do not rush through the tour. Given the wider reach of the tour, making sure that you mention all the best factoids about the property, will let you resonate with at least one defining feature with an interested buyer and lead to a closed deal.

In addition to this, you should anticipate customer curiosity. That is, show every relevant nook and cranny that your viewers might have been interested in during a live tour. Moreover, make sure you highlight all the attention-grabbing features of your home, such as an upgraded HVAC system, a nice view from a room, or excellent kitchen space. Finally, mention some of the benefits of living in the area, the schools in the area, community spaces, and pleasant neighborhood.

Use the Right Equipment

Investing in a decent camera with stabilization will go miles into making your virtual home tour a pleasant experience. Moreover, ensure that all areas of your home are well-lit during the stream so that keen-eyed viewers get to grab all the details. Finally, if you’re planning on streaming on multiple platforms at once for a wider audience reach, consider investing in a high-quality multi-stream switchboard.

Conclusion

Even if your virtual tour does not end up in a closed deal, you can use the recording for future reference. Hence, consider hosting the video on your preferred social media platform where future customers can view and make decisions. Moreover, if you partnered with agents and affiliates during the virtual tour, you should be able to link the videos out and bring in potential customers through them as well. Follow these tips and you are sure to have a successful virtual tour.

For more info, please visit: Charles Carillo

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Richard Nevis

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