The higher your rank in the search result, the more orders you getfrom your customers. And to help you with the ranking,Shopify has some excellent SEO featuresthat will boost your business by increasing traffic.Here,I’ll discuss 4 methodsof Shopify SEO, and using these techniques, you’ll be able to rank higher in the search results and boost your business.
Top 4 Tips to Shopify SEO
Optimize the Shopify Site Structure
One of the most important things in SEO is about how your content is designed for the customers. Your content should be appropriately structured and have easy navigation so that the customers can find products quickly. It is a primary condition for good SEO. When you have a simple structure, it makes it easier for the website to rank your product up in the search results. You should always keep in mind, “Customers First.” You can set the structure like this: Home Page >> Category>> Product. Also, to increase your credibility, you should include about and contact page on your website. To make it simpler for your customer, you should add a search option on the top of your website. It will not directly affect SEO, but it is an essential part of the E-commerce optimization.
Use of Responsive Design
Responsive themes are responsible for improving the user experience of your customers. That helps to keep the visitors on your page for a long time. A responsive theme makes sure that your website will look right on any device like mobile, laptop, or desktop. Nowadays, people use their smartphones more rather than desktops while buying products from e-commerce websites. That’s why it is essential to have a responsive website. Google ranks those websites on the top search result those have a responsive website. Google calculates the total time spent by the viewers on a website and rank accordingly. If your site is responsive, viewers will stay longer, and as a result, Google will rank your website on the top.
Use Target Keywords Correctly
Target keyword research is the foundation of any kind of SEO. But how can you find the right target keyword for your product? For this, you will have put yourself in the customer’s shoes. Then think which words you will use to search for your products. After you find the right target keywords for your product, implement it on your website. You can check different websites and platforms to know more about them.
Optimize the Shopify Product Page
After you have completed all the steps above, it is time to optimize your Shopify product page. You will have to start optimizing from the main page, which has a significant portion of sales. If your business is new, still you will have to optimize the product page. You will have to make sure that you use the keywords in a consistent way.
Bottom Line Remember, SEO is not something to take lightly. Your online business literally depends on it. So, take these suggestions and implement them for better SEO results thus boost your business.0