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5 Steps To Cold Emailing That Helps Grow Your Business
September 17, 2019
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If you haven’t heard of Cold Email, you must have heard of Cold Phone calls back in the day. The concept is the same, the only difference being the medium – email and phone.

Even people who heard of cold email often confuse it with spam (which cold emailing is definitely not). Instead, cold email allows business owners to expand their business in a completely ethical way.

Here are 5 steps to cold email that you can use to grow your own business –

Step 1 – Get your leads

The first step towards any marketing campaign is to identify your target audience. These days, it is easy to track your audience by observing customers behaviors. But unlike other target audience selection in different marketing campaigns, cold email target audience should be more precise and specific.

You don’t want to disturb someone who is remotely related to your niche. Email only those leads who are a direct consumer of your competitor or have high chances of getting your products after seeing the benefits you offer them.

Don’t just randomly send out emails. Collect leads, borrow leads or buy leads if needed.

Step 2 – Prepare the email body

This is the most crucial part. This is what differentiates cold email from spam emails.

A good email body text lets the receiver know that it is not some bloat advertisement – the mail was specifically sent to him. This is how they are going to be interested in opening your email.

But don’t use a template to write the messages. What worked for others might not work for you. Write your own message. Keep it informative & short. Don’t bore the receiver with lengthy unpleasant humor.

Step 3 – Make the email signature informative and effective

Email signature is often overlooked. But a single email signature can hook the receiver to your social platforms or even drive them to your YouTube channel.

Use this tool wisely. If you are promoting a brand, don’t need to include the LinkedIn link of your company unless you are writing as a representative or owner with your own name included in the signature. For a brand, links to your social platform and website are enough. If you have a YouTube channel, it’s a plus.

Step 4 – Use tools  

If you are thinking of managing the cold email campaign in an excel sheet, let me tell you how many hours will you be wasting –

A LOT.

Don’t be hesitant to spend a few dimes on pro email marketing tools like MailChimp or Mailtracker, etc. The ROI from those tools will be worth it.

Step 5 – Proceed with follow up emails

Don’t be discouraged if you don’t get responses from the first try. In fact, more than 80% of cold email campaigns are ineffective with one email. You need to be consistent and passionate for the cold email campaign to be successful. Send a second, third or fourth email if needed. But don’t repeat yourself. Also, don’t send emails every day. Let the receiver get caught up on his inbox. Then proceed with a follow-up email mentioning what you didn’t in the previous mail. If possible, offer an even better deal or simply offer more. I’m sure consistency will bring results.

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Richard Nevis

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