“The Show Must Go On” – but sometimes, quitting is the only way.
Maybe you are being involved in a big venture and you can’t continue blogging because you only have 24 hours in a day or maybe you are concentrating on a different niche and you want to be recognized by your work at that niche/sector, whatever, maybe the reason, quitting is sometimes the only option and there is no way around it.
However, the way you quit, has a big impact on your web presence.
How “NOT TO QUIT”
Most bloggers who quit blogging for their personal or professional reasons make this mistake. They flat-out quit. They become a puff of smoke and disappear.
But they forget that their blog still has value, even though they quit.
How to make good use of your blog even after quitting; I’ll explain that in the next part. For now, let’s stick with how “Not To Quit”.
You shouldn’t leave your blog site or its rights to a complete stranger. You don’t know how they will run it. Also, they can ruin the reputation and your credibility that you’ve built over the years.
The Year-Long Stretch
Now, what is the best way to quit blogging?
There’s no good way to quit blogging. Whatever the reason for your quitting is or however you do it, you are going to lose something. But there’s the way that you can minimize the damage.
I like to call it “The Year-Long Stretch”.
What I’ll suggest you do is – first set the date when you are leaving. Say, you are thinking of quitting blogging March of this year. So, what you’ll need to do is create some content in advance.
Because this content will maintain your credibility to your readers.
When a visitor visits your blog page, he/she is most likely to look at the date of your last published content.
Now, tell me, when was the last time when you took a dead blog seriously?
Never and that’s going to happen to you. When you don’t update the content on your blog; the credibility of your blog starts to wear out.
People start to think your content is super old because last time you posted was 2 years ago.
So to avoid it, you can use the advance content scheduling throughout the year.
- Isn’t it like blogging? I wanted to quit.
Yes, I understand that you wanted to quit but trust me, this will not put pressure on you as regular blogging did.
When you were blogging regularly, you may have posted several times a week. I know a friend who posted twice a day (I don’t know how he pulled it off). But you won’t have to be that regular.
Just prepare 1 or 2 weeks of content and spread them throughout the year. Even if you publish that pre-produced content every 3 months, people will not look at your blog as a dead blog and they will pay attention to the previous blog posts that are really valuable to them.
So, stretch your contents for a year. Maybe 6-12 short 500-words blog posts every year or even less, at least your blog won’t say, “Last updated: 3 years ago”.
Besides, scheduling has become much easier these days and that’s why I don’t think doing 6-12 posts throughout the year would do you any harm. Your past content still is credible and your audience won’t feel like you were dumping them. It’s a win-win situation.0